Aida Rivas builds coaching practice for women leaders navigating change

Aida Rivas, founder and CEO of Thriving InFlow, is spotlighting a coaching approach centered on clarity, confidence and grounded leadership for women leaders and values-driven executives. The Portland-based executive and career coach says the work is designed to help clients move through career transitions without losing sight of personal values.

Why it matters: - Aida Rivas is targeting a leadership problem that is getting more common: how to stay steady while careers, organizations and workplace expectations keep changing. - Her coaching focuses on women leaders and values-driven executives who want growth without sacrificing identity, wellbeing or decision-making clarity. - Rivas frames leadership as more than performance, tying it to self-trust, alignment and resilience.

What happened: - Aida Rivas, based in Portland, Oregon, is an Executive, Leadership and Career Coach, keynote speaker, and founder and CEO of Thriving InFlow. - The profile highlights her work helping clients navigate career growth, reinvention and transition with greater clarity, courage and grounded leadership. - Rivas draws on experience as a first-generation Latina, former technology leader, single mother and executive coach. - Influential Women featured Rivas in a profile published July 13, 2026. - Readers can view Aida Rivas's Influential Women profile.

The details: - Before launching Thriving InFlow, Rivas built a career as a technology leader guiding teams through reorganizations, layoffs, integrations and large-scale transformation initiatives. - She balanced those leadership roles with motherhood and personal reinvention. - Her coaching approach emphasizes confidence, self-awareness and sustainable leadership practices. - Rivas says her values-driven approach is shaped by spirituality, community, family, ethics and empathy. - She says those values help her pause, reflect and respond thoughtfully during difficult moments. - Rivas points to empathy, ethics, community and faith as tools that help her lead with compassion and clarity. - One career lesson that stuck with her was: “Learn to keep your head above water.” - She says that advice helped her watch for early signals of larger organizational shifts, including changing priorities, fading projects and investments that no longer fit strategy. - For young women entering leadership and business, Rivas urges relationship-building before help is needed. - She says networking should be about authentic connection, not collecting contacts. - Rivas also says title alone does not determine influence, and that valuable guidance can come from unexpected sources.

Between the lines: - Rivas's message reflects a broader shift in leadership culture toward emotional intelligence, values alignment and human-centered change management. - Her emphasis on community and belonging suggests she sees leadership development as a social practice, not just an individual skill. - The profile also positions uncertainty as an opening for reinvention, not only a risk to be managed.

What's next: - Rivas says she will continue coaching, speaking and writing to help leaders reconnect with what matters most. - Through Thriving InFlow, she aims to help clients embrace change, strengthen resilience and create meaningful success without losing themselves along the way. - She is also focused on helping organizations turn disruption into possibility by listening deeply and building collective resilience.

The bottom line: - Aida Rivas is building a coaching brand around a simple idea: leaders can adapt to change, but they should not have to abandon their values to do it.